Your website footer is one of the most important parts of your website, as it’s often the last thing that visitors see before they leave. It’s also an essential part of SEO optimization, as it can be used to direct visitors to other parts of your website and improve their overall experience. But what should you include in your website footer? Here are the essential elements of a website footer.

Links

The most obvious element that you should include in your website footer is links. These should link to other pages on your website, such as your About page or Contact Us page. You may also want to include links to social media accounts or other external websites (such as partners or sponsors). Including these links will make it easier for visitors to find what they’re looking for and can also help boost your SEO rankings by creating more internal links on your site.

Pages

Depending on the type of business you run and how much content you have on your site, you may want to include a menu with pages from various sections of your site. This could be a list of categories, such as Services, Products, Resources, etc., that link to relevant pages within those sections. This will make it easy for visitors to quickly find the information they need without having to search through multiple pages or menus.

Contact Information

If someone has made it all the way down to the bottom of your site, chances are they’re interested in contacting you about something—whether it’s a product query or just general feedback about their experience on your site. Make sure that you include contact details such as an email address and phone number so they can get in touch with any questions they might have—this will show potential customers that you value their feedback and are open to communication with them at any time.

Social Media Links

If you use social media platforms like Twitter or Facebook regularly, make sure that there are links included in the footer so visitors can easily connect with you there if they wish (or even follow/like/join without leaving the page). This is especially useful if visitors have already read some content on another page but don’t want to leave just yet—they can simply click on one of these links and stay up-to-date with everything happening on those platforms without having to go back out into the wilderness of the internet again!

Privacy Policy Link

Finally, it’s important that there is a link to your privacy policy included in the footer—this must be done by law if you collect any personal data from customers (including email addresses) so make sure this is done before launching any new site! Not only does this protect both yourself and customers from legal action but it also shows transparency which builds trust between yourself and anyone visiting/buying from your site—always a good thing!

Conclusion

Your website footer is an essential element of any website—it’s often overlooked but contains vital information such as contact details and privacy policies which help protect both yourself and customers alike! Including links back up into other sections of the site helps maintain user engagement while adding social media icons allows people who are already interested in what’s happening on those platforms to stay connected without having to leave your site too soon! Make sure all these essential elements of a website footer are included when designing or updating any existing site for maximum success!

If you would love for a professional to design an aesthetic and converting website for your or your business, check out my services and get in touch today!